Creativity. Love. Femininity. Commitment.

The BeautiFeel international luxury brand was created to embody these values and share them with the women of the world. You can see the care and attention to detail in each new pair of heels, pumps, ballet flats, or boots, and it’s no surprise that the elegant, feminine designs have become favourites for women all over the globe.

As exclusive stockists of these high-end designs in South Australia, we wanted to share a little bit of history of the BeautiFeel brand, their values, and what makes BeautiFeel shoes so remarkable.



The BeautiFeel story

BeautiFeel was founded in Israel by Ami Bar-Nahor in 1989. Ami Bar-Nahor had a compelling desire to create fashionable shoes for women that didn’t compromise on comfort. He saw the millions of women trudging along urban streets in sneakers clutching their stylish, ‘good’ shoes in their bags, and began a journey to satisfy women’s desire to be chic in their own unique way and still feel comfortable.

Since their beginnings in a small 100 square foot factory with five old machines, BeautiFeel have come a long way. Positive feedback from retailers around the world soon led to Ami Bar-Nahor’s vision gaining momentum in the marketplace.

Dressy comfort is now an industry standard - all comfort shoe brands include a pair of heels, and most regular shoe companies are designing heels with added comfort. The women’s shoe industry is beginning to take women’s needs seriously and it’s in part thanks to the dedication and commitment of BeautiFeel.

*In fact, you can browse our heels and boots sections in our online store to see some stunning examples of other comfortable styles from popular brands!*




The BeautiFeel experience

When we say that BeautiFeel was built to embody creativity, love, femininity and commitment, we mean that these are the values the brand lives and breathes even today. Only true creativity could have come together with the pioneering concept of crafting highly comfortable and fashionable shoes for a career-oriented woman. There is creative spirit and love behind every line, every ornament, and every texture.

However, it’s not just the designs that show the love the BeautiFeel team have for their craft and their market. Every pair of BeautiFeel shoes receives personal and individual attention from the most skilled craftsmen in the field, starting with the highest quality Italian leather and exclusive shoe components, and integrating advanced facilities and techniques in their Israeli location. The result is an ever evolving range of lavish styles made to last, and designed to make every woman feel opulent and feminine while enjoying luxurious comfort.




Our favourites from the BeautiFeel range

This season’s range of BeautiFeel boots and shoes includes lush suede in a variety of understated tones, with pops of colour and pattern.

Aline in red suede boasts a luxurious appearance with a latex sole and leather lining that will taper to the shape of your foot for ultimate comfort. Or take your evening wear to new levels with Erica 7744, and enjoy the elegant pattern and 7cm heel on this lush ankle boot. If you want to take advantage of luxurious comfort during a work day spent on your feet, Franca is the answer to your prayers with a modern, professional appeal.

Discover the rest of the BeautiFeel range in our online store. Of course, the best way to truly understand the comfort and quality of these incredible shoes is to try them on in our Hyde Park and Norwood stores. An Ian’s Shoes staff member will be more than happy to help you find the perfect pair for you with expert fitting and guidance.

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