If you haven’t discovered Frankie4 before today, you’re in for a treat.

Imagine the perfect pair of shoes… Are they comfortable, on-trend, trans-seasonal and designed to last? They might just be in the Frankie4 range! Frankie4 are committed to providing women with slimline, attractive shoes that alleviate and prevent foot pain. The luxurious leather uppers and lining are an added bonus.



Frankie4 have been a favourite of the Ian’s Shoes team for a long time, and we think it’s time to let you in on why we think they’re such a fantastic brand.



Caroline McCulloch, the designer behind Frankie4


Learn more about Caroline on the Frankie4 'About The Designer' page!


Frankie4 is the brain-child of Caroline McCulloch from Brisbane. Caroline was working as a qualified podiatrist and physiotherapist when the inspiration for the brand struck. When she needed to recommend footwear that would support her clients’ recovery, she found her options were limited. Finding a shoe that was comfortable and suitable for recovery that didn’t look like a classic orthopaedic shoe was virtually impossible. In 2010, Caroline took matters into her own hands and launched the Frankie4 footwear label.

Frankie4 has gone from strength to strength, growing in production from 200 pairs in 2010 to 70,000 pairs in the past 12 months. Caroline designs the sole, footbed and upper of the shoe to guarantee the comfort and support of each pair, and each range boasts modern and classic styles that are on trend and versatile. Each pair has been extensively tested to make sure their wearer feels confident and comfortable.


Visit Sophie in silver - $215.95


*Ian’s Shoes understands how important it is to find attractive shoes that are orthotic-friendly. You can browse our other comfortable orthotic-friendly styles in our online store to see some stunning examples from popular brands!*



Frankie4 brings science to footwear design


Visit Ellie in Black - $229.95


Can you think of a better choice for a footwear designer than a podiatrist and physiotherapist? Say goodbye to painful and uncomfortable shoes when you step out in a pair of shoes from Frankie4.

Each style is designed with hidden support and technical features. As a podiatrist, Caroline McCulloch understands the way your feet and body work, using her experience to design soles and flatbeds that are endlessly wearable. The functional footbed offers arch support and forefoot cushioning to prevent and alleviate heel and foot pain, plantar fascilitis and forefoot soreness. This footbed is removable in enclosed boots and flats to make way for individual orthotics, and built in to sandals to avoid the clunky, solid look. Ladies with low arches deserve light weight, slimline sandals too!

If you find it difficult to find the perfect fit for your tricky feet, you have something else to celebrate… Frankie4 offers their patented Custom Fit Pack with almost all their enclosed styles! The Custom Fit Pack includes a variety of different footbeds and removable cushions so you can customise the fit to standard, narrow or wide feet.



Our favourites from the Frankie4 Autumn/Winter range


Visit Nat in black/white - $229.95


The new Autumn/Winter range is exactly what we’ve come to expect from Frankie4: on-trend, versatile and one-of-a-kind! This season, expect to see functional styles in colour tones that you’ll be able to match to any outfit.


Visit Izzy in gun metal - $269.95 (normally $299.95)


Nat in black/white or cream is the perfect addition to any casual outfit, from your summer shirt dress to your autumn jeans and jackets. If you need to give your casual look a more stylish boost, then you can’t go past Izzy in tan or gunmetal (on sale for a limited time only!). With a stacked 70mm heel, extra cushioning and arch support, and a serious silhouette, she’s the perfect contrast with more feminine, soft looks. 


Visit Alex in Black - $244.95


And with more polished looks in fashion, meet Alex. She’s the perfect work shoe, looking just as classically chic with a floral midi skirt as with cropped pants and a blazer.



Discover the rest of Frankie4’s Autumn/Winter range in our online store.

Of course, the best way to truly understand how these shoes will enhance your look is to visit us at one of our five locations. An Ian’s Shoes staff member will be more than happy to help you find the perfect pair for you with expert fitting and guidance.

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